A Good Disruption


Published in October 2016, A Good Disruption – Reinventing Growth in the Twenty-First Century explains how the massive technological disruption that is currently sweeping across our economy could be used to solve the enormous global environmental degradation and at the same time boost economic growth. In a nutshell, the book argues that there is such a huge amount of waste in our big physical value chains (mobility, food, housing) that reducing this waste can simultaneously make substantial improvements to both economy and environment. And that new technology now makes this possible in a way that it was not a decade ago. The book shows what an enormous business and policy opportunity this is, and what companies and governments should do to capture it. Read more about the book, and the endorsement from senior business and political leaders it has received, on the publisher’s website.

A Good Disruption convincingly argues that, to reconcile growth, planetary boundaries and human wellbeing, we have to step into the engine room of our industrial system and make it net positive by design. The good news is that this is no longer a dream – but a choice. A choice we must make.” –  Paul Polman, CEO, Unilever

“An essential eye-opening book for the urgently-needed paradigm shift away from the depleting economic models of today, and towards a more positive dynamic for the economy, natural resources and people.” –  Antoine Frérot, Chairman and CEO, Veolia

“A must-read for all who want to change this world for the better.” –  Dr. Jürgen Hambrecht, Chairman of the Supervisory Board, BASF

“Inspired and inspirational … in its portrayal of what we can do and create if we anticipate, think, design and organize. It is beautifully written by those who know how to deliver as well as how to analyse. It is a tremendous achievement.” –  Nicholas Stern, IG Patel Professor of Economics and Government, London School of Economics and President of the British Academy

A Good Disruption makes a compelling case for redefining economic prosperity, unlocking creativity and kickstarting regenerative cycles in the digital age.” –  Ellen MacArthur, Founder, the Ellen MacArthur Foundation

“This well-written book should be read by anyone who wants a prosperous and environmentally sustainable world.” –  Adair Turner

A Good Disruption is the best reading for helping us to fix a broken compass.” –  Janez Potocnik, Co-chair UNEP International Resource Panel

“This book is both thought-provoking and challenging, and should be read by every business leader and politician.” –  John Allan, Chair of London First, Tesco and Barratt Developments

“The authors provide guidance on how we could harness current changes to create more sustainable growth and a more inclusive society. An inspiring read.” –  Dr. Nikolaus von Bomhard, CEO of Munich Re

“Makes a compelling case for the new models of production and consumption we must surely develop.” –  Matthew Taylor, Chief Executive, RSA

“What is actually often seen as a threat, the authors turn into something positive: Modern, disruptive technologies as a viable solution to the major challenges of the future and a much more sustainable economy. This engaging perspective on future growth is quite surprising, very knowledgeable, and above all well told with a lot of case studies and insightful examples from around the world. My clear recommendation for this inspiring view – you will read this book with great profit!” –  Prof. Dr.-Ing. Wolfgang Reitzle, Chairman of the Supervisory Board of Linde AG and of Continental AG

“This book will most likely transform each and every reader.” –  Anders Wijkman, Co-president of the Club of Rome