Greenhouse gas abatement cost curves

While at McKinsey, Per-Anders Enkvist invented McKinsey’s approach to greenhouse gas abatement cost curves, and led this work globally between 2007 and 2015, including the global cost curve and the >30 national cost curves that have been completed. The ‘McKinsey cost curve’ is one of the most used and quoted tools for thinking quantitatively about climate change mitigation and its economic and business implications. It has had extensive coverage in The Economist, Financial Times, National Geographic, Wall Street Journal, Süddeutsche Zeitung and many other newspapers.