A European basic industry player have developed a new environmentally friendly production technology with potential for major impact for both the company and its industry. They reached out to us with the question “How can we make this technology commercially viable and what would the implications for our company be?”
 

We set up a team with consultants from Material Economics and key people within the company. During a few months, we worked closely with the executive leadership of the company and together identified the logic behind a technology shift, its technical implications, the requirements for reaching commercial viability, and potential business upside. Based on our findings, a plan forward was set, with key initiatives in the coming decade for making the technology shift and to reduce the risk of transitioning.