Per-Anders Enkvist was one of the lead authors of this report, published in 2015 by SUN (the environmental economics arm of the Deutsche Post Foundation), McKinsey’s Center for Business and the Environment, and the Ellen MacArthur Foundation. The report paints an inspiring and concrete vision of what a circular economy in Europe could look like, with many case examples for mobility, food, and housing. It quantifies the economic and environmental impact of a circular economy transition and shows its positive effects. The report was launched in Brussels in June 2015 together with European Commissioners Timmermans, Katainen and Vella.